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Published in: Programmes for Training on Research in Public Health for South Eastern Europe. Vol. 4: Health Promotion and Disease Prevention: A Handbook for Teachers, Researchers, Health Professionals and Decision Makers, ed. Doncho Donev, Gordana Pavlekovic, Lijana Zaletel Kragelj
ISBN: 978-3-89918-169-2
Editor: Doncho Donev, Gordana Pavlekovic, Lijana Zaletel Kragelj

Quit and Win is a smoking cessation campaign/competition for adults. It has proved to be a cost-effective way to help a wide group of people to stop smoking. It was developed in the 1980s by the Minnesota Heart Health Program and has been widely used since then as a populationbased smoking cessation intervention. The idea of the contest is to abstain from smoking for four week period in May. At the end of this period, there is a draw for prizes among the contestants in participating countries. Abstinence is verified by a witness and by a biochemical test. One year after, there is a follow-up survey of contest participants in order to assess abstinence rates and evaluate the effectiveness of the campaign.

DOI: 10.2390/biecoll-mhcp4-5.6.1

Novak Mlakar, Dominika ; Zaletel Kragelj, Lijana  (2008)  Quit and Win Campaign. Programmes for Training on Research in Public Health for South Eastern Europe. Vol. 4: Health Promotion and Disease Prevention: A Handbook for Teachers, Researchers, Health Professionals and Decision Makers, ed. Doncho Donev, Gordana Pavlekovic, Lijana Zaletel Kragelj 978-3-89918-169-2


URL: http://biecoll.ub.uni-bielefeld.de/volltexte/2009/2288

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