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Mobile Eyetracking for Decision Analysis at the Point-of-Sale: Requirements from the Perspectives of Marketing Research and Human-Computer Interaction

Meißner, Martin ; Pfeiffer, Jella ; Pfeiffer, Thies

SAGA 2013: 1st International Workshop on Solutions for Automatic Gaze Data Analysis
Bielefeld, 24.-25. Oktober 2013

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Institution: Cognitive Interaction Technology Center of Excellence (CITEC)
DDC classification: Data processing, computer science, computer systems

Suggested Citation:
Meißner, Martin ; Pfeiffer, Jella ; Pfeiffer, Thies  (2013)  Mobile Eyetracking for Decision Analysis at the Point-of-Sale: Requirements from the Perspectives of Marketing Research and Human-Computer Interaction. Pfeiffer, Thies ; Essig, Kai (Hrsg.): Proceedings of the First International Workshop on Solutions for Automatic Gaze Data Analysis 2013 (SAGA 2013)


URL: http://biecoll.ub.uni-bielefeld.de/volltexte/2013/5293



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